Overview
On-Page Practice
An important aspect of SEO is fixing any technical issues that a site has, along with editing pages, posts & categories for target keywords. We handle the entire process for our clients. Our optimisation process will go through the site, fix any technical issues, and will integrate target keywords into the site.
Optimisation is a vital part of the SEO process. There are many ways to do this, but we believe that it's best to follow what Google recommends. We don't shortcut our way to fast rankings, as they don't last for long. We then collect data on what sites are doing well on target keywords, along with what content structure, keyword density & content works well.
The process:
1. We'll audit a site in-depth to find any errors, issues & warnings that need to be fixed
2. Analyse competitor sites to see what's working on relevant target keywords
3. Go through and document any existing on-page optimisation via reporting
Blog Articles
When it comes to ranking on Google for the long term, content is king. Whether that's through a user-based community or blog content, Google highly prefers sites that have consistent content published online.
Because of this, we cover weekly blog content that's structured to help our clients to acquire local and international organic traffic. This improves site metrics that Google looks for when ranking a site, which will result in consistent growth on our target keywords.
Our content count ranges from 550 to 700 words per blog.
High-Quality Backlinks
The final aspect of SEO is backlinks. In the SEO industry, there are many services that will advertise affordable links back to websites at a large volume, typically through blogs, directories & forums. This is not ethical SEO. Google will blacklist a website.
Some agencies will use what is called a 'Private Blog Network', which are sites owned by the agency. This is essentially a rented link that can be removed at any time. We highly advise against this.
At Rossi Digital, we focus on acquiring link placements and references on media/blog sites in the relevant industry. This is the most genuine way to acquire backlinks. It's also the only backlink method that's approved by Google. We focus on quality over quantity.
Keywords Research
On-Page Optimisation starts with knowing how people search for things online. Cannot get traffic if people can't find a website, even with a well-written articles. Doing keyword research will help to focus on topics people are looking up. It also helps to avoid writing content on things that don't interest people.
Keywords are the phrases people type into search engines when looking for information. For example, if you want to redesign your site, you might type "web designer near me" or "web designer [your city's name]." This will bring up lists of design professionals in the area. When choosing keywords well, search engines will consider the content being relevant.
Start with thinking of what customers are searching for. It is important also to consider what they are saying about our industry in general. It involves more than coming up with a list of topics based on what people say. Here are other things to consider when choosing keywords for articles.
When we have keyword seeds and long-tail keywords, it is time to figure out which ones will help to rank. Not all long-tail keywords are helpful—some are so specific that no one searches for them. Identify the phrases we must focus on using a keyword search tool. Google's Keyword Planner Tool is a reliable option to have an idea how it works.
A search tool, it helps to focus on keyword difficulty. Although this is not the sole determinant for how well a phrase can help to rank, it is significant. Difficulty considers 4 attributes:
Each of these attributes deserves an article on its own, but we will run through them in brief. Content quality is easy to recognise. When having an article that resonates, it can mention a keyword once, and the post will still rank.
Search intent, meanwhile, is about what compels people to look for a phrase. Since it won't know what people search for unless you ask them yourself. The analytics will provide clues on what people are getting out of the site
Backlinks are external pages that link to yours. When your website has plenty of high-quality backlinks, Google sees it as relevant. It sees the number of backlinks as a sign of authoritativeness.
Finally, the website authority, which is the most imprecise of the four. Generally speaking, authority comes from recall—people associating the brand with relevant service. It is easier to rank for long-tail keywords if are in a competitive field. It is because not even big-name websites can respond to all keywords.
Reporting
We rescan the site monthly & quarterly. The outlines on-site issues with varying degrees of severity, which are -
Critical - These are the most serious issues, as they can have long lasting effects the rankings. We aim to get these fixed as quickly as possible, usually within a few working days as they occur. At times though, these errors might not be valid as they can be due to the web hosting provider or plugins.
Errors - These are the typical SEO related issues that we get fixed up within a few weeks. This includes missing meta titles/descriptions, alt attributes, H1's & broken links. It's normal to have a high amount of these when joining us, especially if haven't used an SEO service before. When we rescan for our comparison report to reduce significant errors.
Warnings - These are general issues to keep an eye on. They don't have to 100% be fixed, but it's good to go over them to ensure that we have optimised the best we can. Warnings can be unavoidable due to the website design, content structure, etc. It's the least important area of the 3 mentioned here.
Please note that we provide comparison reports for optimisation, not detailed change-by-change reports. This is not doable at our price point. We focus on executing our service rather than manual documentation that isn't really needed in the long run.
